Privacy Policy for Newman Homes

Effective Date: July 23, 2025

Introduction

This Privacy Policy provides a comprehensive and transparent framework for how Newman Homes ("we," "us," "our," or "the Company"), owned and operated by Newman Homes, handles personal information. This Policy is designed to comply with all applicable federal and state laws, including but not limited to Maine's data breach notification statute (10 M.R.S. §§ 1346–1350-B), the Maine Unfair Trade Practices Act (5 M.R.S. §§ 205-A–214), and any emerging data privacy regulations in Maine as of the effective date. Note that Legislative Document (LD) 1977, the proposed Maine Data Privacy and Protection Act, did not become law as of this date; however, this Policy incorporates principles of data minimization, transparency, and user rights consistent with best practices and similar enacted laws in other states (e.g., the California Consumer Privacy Act, as amended by the California Privacy Rights Act).

By accessing our website, using our services, submitting information, or otherwise interacting with Newman Homes, you ("you," "your," or "user") acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree, you must immediately cease using our services. This Policy forms a binding agreement between you and the Company, and your continued use constitutes ongoing consent.

To the fullest extent permitted by law, you hereby waive any and all claims, rights, or remedies against the Company, its owner, employees, agents, affiliates, and successors related to the collection, use, disclosure, storage, or security of your personal information. You agree that your use of our services is at your own risk.


Definitions

For clarity and precision, the following terms shall have these meanings:

  • Personal Information: Any information that identifies, relates to, describes, or is capable of being associated with a particular individual, including but not limited to names, email addresses, phone numbers, physical addresses, budget information, and details relevant to home services projects.
  • Third-Party Service Providers: Entities such as HubSpot, GoHighLevel, Zapier, Meta Ads, Google Ads, Rankability, AHREFS, Screaming Frog, Google Analytics, Google Workspace, SEMRush, Duda, Canva, Grok, and ChatGPT, which process data on our behalf.
  • Vetted Contractors: Independent contractors screened by the Company for reliability and expertise, with whom we share leads for home improvement projects.
  • Cookies and Tracking Technologies: Small data files or similar technologies (e.g., pixels, beacons) used to track user activity for analytics and advertising purposes.


1. Information We Collect

We collect Personal Information directly from you when you inquire about services, submit leads, or interact with our website or advertisements. The types of Personal Information include:

  • Contact Details: Full names, email addresses, phone numbers, and physical addresses.
  • Project-Specific Information: Budget estimates, descriptions of home improvement projects (e.g., scope, timelines, preferences), and any other details you provide to facilitate referrals.
  • Automatically Collected Data: Through cookies and tracking technologies, we may collect IP addresses, browser types, device information, usage patterns, and interaction data (e.g., pages viewed, time spent).

We do not knowingly collect Personal Information from individuals under the age of 18. If we become aware of such collection, we will promptly delete it. Parents or guardians who believe their child has submitted information should contact us immediately. You represent and warrant that you are at least 18 years old and assume all liability for any inaccurate representations.


2. How We Collect Your Information

  • Direct Submission: Via forms on our website (built with Duda), email inquiries, phone calls, or text messages.
  • Automated Means: Through cookies, tracking pixels in Meta Ads and Google Ads, and analytics tools (e.g., Google Analytics).
  • Third-Party Sources: Indirectly via integrations with tools like Zapier for automations or HubSpot/GoHighLevel for lead management.

We collect only what is necessary for our business operations, adhering to data minimization principles.


3. How We Use Your Information

Your Personal Information is used exclusively for legitimate business purposes, including:

  • Lead Referral: Matching homeowners with up to three vetted contractors and sharing relevant details to enable bids and appointments.
  • Service Delivery: Scheduling appointments, managing communications, and processing payments via Stripe (for contractors).
  • Marketing and Analytics: Delivering targeted advertisements through Meta Ads and Google Ads, analyzing website performance with tools like AHREFS and SEMRush, and creating content with Canva, Grok, and ChatGPT.
  • Internal Operations: Lead tracking in HubSpot/GoHighLevel, automations via Zapier, and SEO optimization with Rankability and Screaming Frog.
  • Legal Compliance: Responding to legal requests, enforcing our terms, or protecting our rights.

We do not sell your Personal Information for monetary consideration but may share it as described below. All uses are subject to your consent where required by law.

To the extent permitted by law, we disclaim any liability for unintended consequences arising from these uses, including but not limited to data inaccuracies, project disputes, or marketing communications.


4. How We Share and Disclose Your Information

We disclose Personal Information only as necessary and with the following parties:

  • Vetted Contractors: Full lead details (names, contacts, project info) to facilitate referrals. Contractors are independent and bound by their own policies; we are not liable for their actions.
  • Third-Party Service Providers: As listed in Definitions, for processing purposes. These providers are contractually obligated to protect data, but we make no warranties regarding their compliance. Examples:
  • HubSpot/GoHighLevel: Lead management and CRM.
  • Zapier: Automations between tools.
  • Meta Ads/Google Ads: Targeted advertising.
  • Analytics/SEO Tools (e.g., Google Analytics, AHREFS): Performance metrics.
  • Content Tools (e.g., Canva, ChatGPT): Ad creation.
  • Legal and Business Transfers: To comply with subpoenas, court orders, or audits; or in connection with mergers, acquisitions, or asset sales.
  • Aggregated Data: Non-personal, anonymized data may be shared for research or marketing.

We do not control third parties and are not liable for their handling, reuse, resale, or breaches of your information. You hereby release us from any claims related to such disclosures.


5. Data Storage and Security

Personal Information is stored in secure cloud environments managed by our Third-Party Service Providers (e.g., Google Workspace, HubSpot). We implement reasonable safeguards, including unique passwords, two-factor authentication (2FA), encryption where feasible, and access controls.

However, no system is infallible. We do not guarantee security against unauthorized access, hacking, or data loss. In the event of a breach, we will notify affected users as required by Maine law (10 M.R.S. § 1348). You agree to hold us harmless for any breaches, losses, damages, or liabilities arising from data storage or security incidents, whether caused by us, third parties, or external factors.


6. Cookies and Tracking Technologies

Our website and ads use cookies, pixels, and similar technologies for:

  • Essential Functions: Maintaining sessions and preferences.
  • Analytics: Monitoring usage with Google Analytics to improve services.
  • Advertising: Targeting ads via Meta and Google, including retargeting based on your interactions.

You can manage cookies through browser settings (e.g., opt-out of non-essential cookies) or tools like Google's ad settings. By using our site, you consent to these technologies. We disclaim liability for any privacy issues arising from them, including third-party tracking.


7. Your Rights Regarding Your Personal Information

Subject to applicable laws, including Maine's data breach and unfair practices statutes, you have the following rights:

  • Access: Request a copy of your Personal Information we hold.
  • Correction: Request updates to inaccurate or incomplete data.
  • Deletion: Request removal of your data from our systems.
  • Opt-Out: From promotional communications or certain data sharing (where applicable).
  • Non-Discrimination: We will not penalize you for exercising rights.

To exercise rights, email us at [insert contact email]. We will respond within 45 days (extendable if complex). For deletions, we will manually remove data from our controls and request third parties to do the same, but we are not responsible for their compliance or any residual data. Verification may require proof of identity.

If future Maine laws (e.g., pending LD 1088 or LD 1822) grant additional rights, this Policy will be updated accordingly. You waive any claims for alleged violations of rights or incomplete fulfillment.


8. Children's Privacy

We do not target or collect data from individuals under 18. If discovered, we delete it promptly. This complies with the Children's Online Privacy Protection Act (COPPA). You indemnify us against claims related to underage data submission.


9. Promotional Communications

We may send emails or texts about services, promotions, or updates. You consent by providing contact info but can opt out via unsubscribe links or by contacting us. Opting out may not affect transactional messages. We are not liable for delivery issues, spam filters, or unwanted communications.


10. International Data Transfers

Our operations are U.S.-based, primarily in Maine. Data may be transferred to U.S. servers or third parties complying with U.S. laws. No international transfers are anticipated, but if they occur, we will ensure adequate protections.


11. Changes to This Privacy Policy

We reserve the right to amend this Policy at any time. Changes will be posted on our website with an updated effective date. Your continued use constitutes acceptance. We recommend periodic review. You waive claims related to changes or failure to notify.


12. Indemnification and Limitation of Liability

You agree to indemnify, defend, and hold harmless Newman Homes, its employees, agents, affiliates, successors, and assigns from and against any and all claims, demands, losses, damages, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:

  • Your use of our services or website.
  • The collection, use, disclosure, storage, or security of your Personal Information.
  • Any third-party actions, including contractors or service providers.
  • Violations of this Policy or applicable laws.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. OUR LIABILITY SHALL NOT EXCEED $100 IN ANY EVENT, AND WE SHALL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES.


13. Governing Law and Dispute Resolution

This Policy is governed by Maine law, without regard to conflicts of law principles. Any disputes shall be resolved exclusively in state or federal courts in Cumberland County, Maine. You consent to personal jurisdiction and waive jury trials. Prevailing parties recover attorneys' fees.


14. Severability

If any provision is held invalid, the remainder shall remain in effect.


15. Contact Us

For questions, rights requests, or concerns, contact:

Newman Homes at
info@newmanhomesme.com
(207) 480-7700
125 Community Dr, Augusta, ME, USA

We are not liable for delays or failures in responding.

This Policy represents the entire agreement regarding privacy matters and supersedes prior understandings.